Brand photos are the face of your business. They should absolutely be more than just you holding a cute mug that you bought last week at Target. But, I know it can be so difficult to come up with enough ideas to fill a month's worth of content AND YOUR WEBSITE. Well, let's take some of the pressure off of your creative brain, okay? Without further ado, here are SOME brand photo ideas for business owners!
MUST HAVE SHOTS
These work well for every business, regardless of your industry or niche. Here are a few must-haves that you need to consider.
THE HEADSHOT
Oh hey, that's me. These are crucial for all social profiles and your own website. A professional headshot gives your brand a face and helps establish trust with your audience.
SMILING/LAUGHING
Nothing invites your audience to interact with you more than a good smiling photo. Make sure you have one. It humanizes your brand and makes you more approachable.
THE BOSS SHOT
These allow you to show that you do the work and are great for your landing page, social media, and about me pages. It's a powerful way to showcase your authority and expertise in your field.
NEGATIVE SPACE
If you plan to use these for banners on your website or ads you want negative space. A white wall is ideal for adding text overlays. It allows for a clean, uncluttered look that highlights your message.
THE MEETING SHOT
If you meet with your clients, do one on ones, or teach these are great to capture for your business marketing. It demonstrates your hands-on approach to your work and your commitment to your clients.
THE PERSONALITY SHOT
Show people who they'll be working with in an image that shows who you are. This will help you attract the people that vibe with you. It's about showcasing your unique personality and style.
PHOTOSHOOT TIPS When planning your photoshoot, consider what you use or do on a daily basis. Here is a list of prop ideas to help you brainstorm what to bring to your own photoshoot:
Laptop
Phone
Confetti
Journal
Office supplies and desk decor
Worksheets, templates, and workbooks that you include in your coaching program
Your favorite or recommended self-improvement books
Items from your self-care routine
ADDITIONAL IDEAS/THOUGHTS Holding an open laptop is great for overlaying your website, a freebie, PDF workbook, course mockups, etc. Similarly, holding your phone and being on a phone can create dynamic shots. Also, think about what’s in your office. It can provide great additional background overlay images for your site sections.
Start Your Marketing Journey...
Now that you have a better understanding of what makes for effective brand photos, it's time to start your marketing journey. If you need additional guidance or have any questions, don't hesitate to reach out.
Contact Us For more information, you can visit our website at rcrmarketingsolutions.com or send us an email at rcrmarketingsolutions@gmail.com
Remember, we offer social media marketing & management, graphic design, and website development services. We're here to help you elevate your brand and reach your business goals.
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