SOCIAL MEDIA MARKETING ACTIVATION SERVICE OVERVIEW
This page discusses a three phase process that can help businesses start a safe and sustainable social media marketing experience for their brand
PHASE 1
ACTIVITY
An Ongoing service. Postings are necessary for businesses to keep their audience engaged.
When a customer visits your Facebook OR Instagram page, they want to know about your brand, your products/service. They want to know what your business is all about.
In the first phase of your business we’ll observe how the viewers are interacting to content being posted. We’ll work on improving this in
terms of Copy & Aesthetics.
What To Expect
Client will receive their first content calendar showing visuals and captions that will be used as posts. The client will approve our content
approach and we’ll start postings accordingly
PHASE 2
AUDIENCE
Can only be done after
enough activity on the
page. Results vary by
how engaging the ad and
its offer is and how much
budget is invested
Now that there is sufficient activity on the business page it’s time to show it to people. We’ll plan & execute paid awareness campaigns,
targeting audience across the globe. We’ll be able to target audience based on their behavior & interests
online.
What To Expect
The objective is to attract an audience. We’ll achieve this by promoting ads and engaging with followers. These viewers (after liking your page) will be able to stay updated with your content, news and offers
PHASE 3
ADVERTISEMENT
Can only be done after
enough activity on the
page. Results vary by
how engaging the ad and
its offer is and how much
budget is invested
At this stage the business page looks fairly welcoming.
We will now change the objective of our paid campaigns. All ads will now
be designed around an offering (eg discount offer). These ads will be shown to the same targeted audience asking them to fill out a lead form or chat with the
business).
What To Expect
Customers interested in the
service and the offer advertised will initiate contact with the business. The client can easily interact with them via Call, Chat, Email to
convert them into paying clients.